From Roots to Riches: An Ode to Olive Oil takes visitors on a journey through olive oil. Immersed in multi-sensory experiences, visitors widen their knowledge about its generational traditions shared across cultures, explore various flavors and infusions, and gain confidence in differentiating quality products that translates into improved taste and powerful health benefits.
Site: Madison Square Park, New York City
Harvest Canopy
Exhibition ambassador greets visitors at the entrance, welcoming them into the space. A draped canvas installation mimics the agricultural tarps used to collect olives during harvest.
Exhibition ambassador greets visitors at the entrance, welcoming them into the space. A draped canvas installation mimics the agricultural tarps used to collect olives during harvest.
Wayfinding
Past the canvas installation are exhibition directions, in the form of rustic wooden arrows. Visitors pause and orient themselves within the space before approaching activities.
Past the canvas installation are exhibition directions, in the form of rustic wooden arrows. Visitors pause and orient themselves within the space before approaching activities.
Meet the Farmers
The photo gallery displays olive farmers and olive oil producers in their element. A QR code on each photograph directs visitors to an audio opportunity to learn more about olive oil traditions, passed down generations and across various cultures.
The photo gallery displays olive farmers and olive oil producers in their element. A QR code on each photograph directs visitors to an audio opportunity to learn more about olive oil traditions, passed down generations and across various cultures.
The Grove
A peaceful oasis allows visitors to reflect on exhibit activities, and relax away from the exterior city environment. Visitors may connect with nature by sitting among olive trees.
A peaceful oasis allows visitors to reflect on exhibit activities, and relax away from the exterior city environment. Visitors may connect with nature by sitting among olive trees.
Tasting Bar
The bottle wall is a functional art installation to explore olive oil flavors and infusions. Visitors engage with the bartender to learn more about quality products and their health benefits.
The bottle wall is a functional art installation to explore olive oil flavors and infusions. Visitors engage with the bartender to learn more about quality products and their health benefits.
Grove to Table
Visitors celebrate olive oil's tradition, rich culture, and health benefits around a community table. Kinetic pendants above react to sensors, moving more frequently as more visitors gather.
Visitors celebrate olive oil's tradition, rich culture, and health benefits around a community table. Kinetic pendants above react to sensors, moving more frequently as more visitors gather.
Ode to Shop
Visitors bring home merchandise as a physical reminder of what they experienced and learned about olive oil. This is the final touchpoint for visitors to engage with an exhibition ambassador before exiting the space.
Visitors bring home merchandise as a physical reminder of what they experienced and learned about olive oil. This is the final touchpoint for visitors to engage with an exhibition ambassador before exiting the space.
Exhibition Experiences
SEE the olive oil production tradition that has been passed down throughout generations, in cultures across the globe.
SEE the olive oil production tradition that has been passed down throughout generations, in cultures across the globe.
DO taste various infusions, gain confidence in differentiating quality olive oil products, and learn how to incorporate them for improved health benefits.
FEEL the connection between maker and consumer, the cultural significants for generations past, as well as its relevance in modern society.