The Challenge
Created a temporary installation that visually and experientially represents a brand of your choice. (1) Visitors who are already familiar with the brand should be able to immediately recognize the entity, and (2) visitors who were NOT previously acquainted with the brand should leave the space with a strong impression. BOTH parties should be engaged and enticed to learn more. Use passive and interactive elements to engage visitors with the installation. Interaction can include elements of physical play, facilitated activities, digital media, etc. The visitor experience should be 10-15 minutes.
Created a temporary installation that visually and experientially represents a brand of your choice. (1) Visitors who are already familiar with the brand should be able to immediately recognize the entity, and (2) visitors who were NOT previously acquainted with the brand should leave the space with a strong impression. BOTH parties should be engaged and enticed to learn more. Use passive and interactive elements to engage visitors with the installation. Interaction can include elements of physical play, facilitated activities, digital media, etc. The visitor experience should be 10-15 minutes.
The Brand
Bandit is a running lifestyle brand that produces performance athletic wear and sponsors running events. The company was founded in October 2020 by members of the NYC running community, who saw an opportunity to foster togetherness through storytelling. Since then, Bandit has been acknowledged with international praise for not only including, but celebrating, runners of all levels.
Bandit is a running lifestyle brand that produces performance athletic wear and sponsors running events. The company was founded in October 2020 by members of the NYC running community, who saw an opportunity to foster togetherness through storytelling. Since then, Bandit has been acknowledged with international praise for not only including, but celebrating, runners of all levels.
The Big Idea
Whether you are training for marathons or new to the sport, running creates a positive ripple effect. Bandit is cheering you on from start to finish with unique products and authentic community experiences.
Whether you are training for marathons or new to the sport, running creates a positive ripple effect. Bandit is cheering you on from start to finish with unique products and authentic community experiences.
Audience
You do not need to be sprinting a seven-minute mile or running ultra marathons to deserve quality athletic gear. Bandit wants to cheer on and support the everyday runner in achieving their individual goals.
You do not need to be sprinting a seven-minute mile or running ultra marathons to deserve quality athletic gear. Bandit wants to cheer on and support the everyday runner in achieving their individual goals.
Experience Goals
Visitors celebrate their personal running journeys, while feeling a sense of belonging within a larger community. Visitors observe how a ripple effect conveys both movement and community.
Visitors celebrate their personal running journeys, while feeling a sense of belonging within a larger community. Visitors observe how a ripple effect conveys both movement and community.
Site: Domino Park
Domino Park in Williamsburg, Brooklyn is a community-oriented site, equipped with seating, greenery, playgrounds and sport fields, walking and running paths, and water views to Manhattan. Brooklyn is the headquarters of Bandit, so a brand activation here is recognizable to locals. Additionally, the visual theme of ripples fits well with the site's the natural elements.
Domino Park in Williamsburg, Brooklyn is a community-oriented site, equipped with seating, greenery, playgrounds and sport fields, walking and running paths, and water views to Manhattan. Brooklyn is the headquarters of Bandit, so a brand activation here is recognizable to locals. Additionally, the visual theme of ripples fits well with the site's the natural elements.
Bandit's logo is a reflective art installation that not only creates visual interest, but invites visitors into the space where they can engage in a unique experience. The curved, semi circle wall accomplishes a sense of welcome, safety, and inclusivity.
Message in a Baton
Inspired by Message in a Bottle, objects resembling running batons are actually designed to hold rolled up messages. Visitors can choose a category that describes their running style (Slow and Sexy, Casually Committed, or Fast and Fearless). Hand written notes share experiences, thoughts, and inspirations about running.
Inspired by Message in a Bottle, objects resembling running batons are actually designed to hold rolled up messages. Visitors can choose a category that describes their running style (Slow and Sexy, Casually Committed, or Fast and Fearless). Hand written notes share experiences, thoughts, and inspirations about running.
Despite these categories, all batons are the same silver, conveying a sense of quality, unity, and shared reflection. The aluminum material, the standard for running batons, can by recycled endlessly. This sustainability is further emphasized by a symbolic "passing of the baton", where visitors may take the message, and in return, write a new one and replace it in the baton for the next person to unroll.
This interactive installation sheds light on the Bandit community and supports the exhibition concept that running creates a cycle, or ripple effect, of positive affirmations. Lights behind each baton turn on when it gets dark, allowing visitors to experience the activity in the evening.
To incorporate movement into the static wall, individual batons could gently flicker between soft and bright. This would create a kinetic light show, building interest and attracting people from a distance. The batons could even respond to touch, so that when they sense heat from visitors' hands, they could shine brighter.
Reflecting the experience goal–this element represents individual running journeys, while creating a sense of belonging within a larger community.
Reflecting the experience goal–this element represents individual running journeys, while creating a sense of belonging within a larger community.
